When Spartan Race Founder and CEO Joe De Sena decided to refresh Spartan’s nutritional supplement line, he knew he had to maintain the brand’s Unbreakable image. Spartan athletes demonstrate their commitment to virtue and character through their actions, and by the way they hold themselves accountable. The Spartan Nutrition line had to share those characteristics. So, De Sena chose to work with Taiyo.
Taiyo and Spartan make an inspired team
With this partnership, Taiyo is taking the lead for Spartan Nutrition products’ formulation, production, certifications and distribution on a global scale.
“A key benefit to partnering with Taiyo is not needing to worry about sourcing and validating our formulas. Taiyo manufactures the majority of the quality ingredients in the Spartan Nutrition line,” says De Sena. “Plus, Taiyo’s research-based ingredients deliver measurable functional benefits that Spartans are looking for. Taiyo provides us with the highest quality ingredients and global regulatory support, ensuring our products are compliant and ready for anything.” Taiyo and Spartan are next launching in Japan in February, and in Europe later this year.
The initial Spartan Nutrition line-up includes six products, including Spartan Energy, Spartan Focus, Spartan Hydrate, Spartan Immune and Spartan Burn, all based on key ingredients including Raw Coffee Powder, Suntheanine, Teavigo, SunCran and ElderMune, each of which will be sold at Spartan.com, Spartan events, Amazon and select retailers.
Another win: Certifications by Informed Ingredient and Informed Sport
Spartan athletes are health-minded individuals who care about what they put into their bodies. They want to ensure the product they’re using to improve their wellness and/or performance is what it says it is, that it is safe and can be trusted to work as expected and comes from a reputable company. They embrace products that enable them to be ready for anything!
From day one, each Spartan Nutrition product will carry both Informed Ingredient and Informed Sport certifications, marking this one of the first times that an ingredient supplier has sought both certifications. Informed Ingredient ensures that each ingredient batch is tested for the presence of contaminants or high-risk materials. Informed Sport confirms that finished formulations and products sold at retail are also free of contamination and impurities.
“Taiyo has stepped up to the plate, and is going above and beyond what most other brands will do when it comes to testing and quality assurance,” comments Informed Sport Business Development Manager Paul Klinger. “Ours is a very thorough process that confirms there is little-to-no risk of cross contamination and/or presence of banned substances. For Spartan Nutrition, we are screening the raw materials themselves as well as how those ingredients are handled by conducting manufacturing audits.”
Amazon has accepted Informed Sport as a quality certification program in the United States. Acceptance by Amazon helps simplify the new requirements of selling dietary supplements on the retail platform.
Being on the Spartan team is about accepting the challenges
Through its Spartan partnership, Smith says that Taiyo is excited to encourage athletes around the globe to achieve their personal best. “Taiyo is committed to the quality and safety of our ingredients and formulas. We also have deep respect for the athletes who will be using Spartan Nutrition products. We will do everything in our power to make sure each Spartan warrior is performing at their top level in a safe manner.
To learn more about Spartan Race, visit www.SpartanRace.com. To learn more about Spartan products, visit www.GetSpartanFuel.com. To learn more about working with Taiyo, visit www.TaiyoInternational.com.